Job Description
Job Description The Associate Manager Social Media and Influencer Marketing will be responsible for developing and executing social media and influencer marketing strategies to drive brand awareness, engagement, and sales for our products. This role will work cross-functionally with brand, content, and digital teams to craft compelling social media campaigns that resonate with our audience, enhance our brand presence, and deliver best in class social media marketing. Additionally, this role will track social and digital trends and competitive benchmarking to help sharpen strategies.
Responsibilities Include:
- Partner with the Social Media Manager to develop, implement, and manage social media strategies across platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, etc.) and formats including videos, static posts, influencers, and content creators.
- Manage content calendars and build capabilities to increase speed and relevance of social media content to enable more authentic connections with consumers.
- Monitor trends, competitor activity, and emerging platforms to optimize brand positioning.
- Track and analyze key performance metrics and online sentiment (engagement, reach, conversions) and adjust strategies accordingly.
- Monitor, pull, and evaluate organic and paid media performance on a weekly & monthly basis.
- Support Social Media Manager for ongoing projects and business priority needs that arise.
- Identify, vet, and manage relationships with influencers and content creators to support brand marketing objectives.
- Manage review and approval of deliverables to ensure a timely campaign launch.
- Partner with community managers to deploy social media response matrix, driving direct engagement with followers to foster brand loyalty.
- Support the Social Media Manager and work closely with external and internal cross functional partners including brand managers, PR, eCommerce, sales teams, customer service, and agency teams to integrate social media into broader marketing campaigns.
Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 3-4 years of experience in social media marketing and influencer partnerships (CPG experience working client/ brand side or agency side preferred)
- Strong understanding of social media platforms, trends, and analytics tools (Meta Business Suite, TikTok Creator Marketplace, Sprout Social, Talkwalker, etc.).
- Deep immersion and understanding of the social media zeitgeist.
- Experience working with social platforms, influencers, content creators, and agencies.
- Excellent storytelling and impeccable written communication skills.
- Detail oriented and deadline driven.
- Creative mindset with an eye for design and engaging content.
- Strong project management skills and ability to work in a fast-paced environment.
- Are quick-thinking, creative, hands-on, organized, and a problem solver.
- Ability to analyze data and translate insights into strategy.
The base pay range for this position is $84,648 to $118,507 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
About Us Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at
What We Offer At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here. Wells Enterprise
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