Summary :
This role will involve selling products or services online, interacting with customers via digital channels, understanding customer needs, and closing sales deals to drive revenue.
GENERIC JOB DESCRIPTION
Manage the online sales process in order to know and analyze user traffic, type of sales and demand, in order to generate an analysis of the user experience, making sure that their navigation and purchase process are working correctly, if not, evaluate possible changes in the online sales page.
FUNCTIONS:
1. Manage the sales portal (e-commerce) to identify the profitability of new own-brand products through market analysis and product positioning by region in order to generate a sales proposal based on the indicators obtained by type of product.
2. Evaluate the user experience (website navigation), the purchase process, verifying the publication of products according to characteristics and technical sheets, as well as the correct operation of the portal for the generation of delivery to the customer.
3. Analyze and report e-commerce traffic data through Google Tag Manager, Vtex and Google Analytics tools, to understand user behavior and generate proposals for improvements to increase the number of sales or average ticket purchases.
4. Identify that the products published on the website comply with the product's technical sheet, the correct image, price, promotion or others, so that the consumer receives the requested product according to what was published.
5. Report the behavior of users on the website, so that the marketing coordination can support the generation of improvements or proposals in the results of the area.
6. Track and control the shipments of orders, verifying that the product leaves the warehouse in the correct conditions and dates of shipment so that the sales process is completed in a timely manner.
7. Generate sales proposals based on the consumer's profile to propose new promotions or tools that help the Digital Marketing area to carry out sales strategies for online consumers.
8. Inform the Digital Marketing coordination about any eventuality in the purchase process and delivery of orders on the online sales page in order to give a quick and accurate response to consumers.
9. Manage Returns process on EShip.
10. Generate solutions in the portal immediately on published products.
11. Propose solutions for the behavior of traffic on the website.
12. Meet report deadlines.
13. Identify errors in the process of an online sale in time.
SPECIFIC EXPERIENCE
Responsible for the content of the online sales page for the best user experience in navigation and purchase process.
Performing data analysis and content reporting, as well as identifying market segmentation of the online store.
Have applied analysis of social networks such as Facebook, Twitter, LinkedIn and others, in order to determine trends and buyer persona.
TECHNICAL SKILLS -
Knowledge of digital marketing in general.
Knowledge in any content management program for social networks, sending mass mailings and project managers.
Management of Google Docs, Google Analytics, Google Tag Manager, additional tools.
Basic knowledge of HTML and Wordpress.
Online sales platforms.
Knowledge in office.
Job Type: Full-time
Benefits:
401(k) with company match
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
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