Job Description

JOB DESCRIPTION

We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience. You will play a role in working with our creative team to develop and code compelling emails and email templates. You will also work closely with the analytics team to help measure the effectiveness of our campaigns. If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.

What You'll Be Doing

• Develop and execute email marketing campaigns to increase engagement, retention, and revenue.
• Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs.
• Create visually appealing and engaging Marketo email templates using HTML and CSS.
• Work closely with the creative team to design and implement email templates that align with our brand voice and messaging.
• Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience.
• Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates.
• Continuously test and optimize email campaigns to improve performance and increase ROI.
• Track performance, measure outcomes and use that information to optimize and iterate
• Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective.
• Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations.

Qualifications Needed

• 3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
• Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations.

Preferred Qualifications

• Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data.
• Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness.
• Strong HTML and CSS skills with an eye for design and detail.
• Experience with Figma graphic design tool, including the ability to collaborate with the creative team to design and implement email templates

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