Job Description

Job Description

Job Description

Crowley Webb is looking for a full-time PR manager to help create and execute public relations strategies and campaigns for Crowley Webb and its clients.

Read on to see if you have what it takes to join a company named one of Buffalo Business First’ s Best Places to Work five years running and one of The Buffalo News ’ Top Workplaces three years in a row.

• Concept, collaborate on, and execute informed and impactful public relations strategies and campaigns for Crowley Webb and clients
• Alongside the VP, public relations, oversee the day-to-day management of campaigns and PR activities
• Develop (or oversee the development of) high-quality media materials for Crowley Webb and its clients, including press releases, reports, media alerts/advisories, pitches, briefing documents, etc., ensuring all materials present a clear, unified, and positive image for the organization and/or brand
• Participate in account planning and strategy development
• Generate new, proactive ideas and opportunities to help ensure client success
• Cultivate, maintain, and leverage strong relationships with local, regional, national, and global media contacts on behalf of Crowley Webb and clients
• Build and maintain strong relationships with clients, understanding their business goals and communication needs, and serve as a main, day-to-day client contact, leading client calls and meetings
• Monitor PR activity and analyze data, prepare coverage reports, and share with the appropriate audiences
• Oversee, organize, execute, and staff media and community events
• Participate in new business opportunities as needed, providing insights and recommendations for proposals and presentations
• Write and collaborate on content for company blogs and external outlets
• Stay on top of PR industry trends, and research new outlets, trends, and industry opportunities

• Bachelor’s degree or comparable work experience in a relevant field (e.g., communication, marketing, advertising)
• Minimum of five years of work experience in a related field (e.g., PR, marketing, advertising)
• Experience using media monitoring software a plus (e.g., Meltwater or Cision)
• Deep knowledge in the public relations/social media industry, as well as current affairs, news media, and social media trends
• Proven track record strategizing and executing successful media relations campaigns at both a local/regional and national level
• Existing knowledge and experience on various social media platforms
• Knowledge of (or willingness to learn about) data protection (e.g., ISO 27001, GDPR) and maintaining confidentiality
• Proficiency with computer software such as Microsoft Word, PowerPoint, Excel, and Google Drive
• Detail-oriented and able to work independently on projects once directed
• Ability to effectively manage timelines and deadlines, confidently negotiate, and bring new ideas to the table

Salary range: $45,000 - $65,000 annually

Salary is always based on the unique set of skills, knowledge, and experience a candidate brings to the position.

At Crowley Webb, we believe that a mix of different experiences, backgrounds, and opinions makes for a healthier work environment and ultimately, better work. For this reason, we actively seek to build a more diverse and inclusive employee base by participating in racial equity training as well as exercises organized by our active, employee-led DEI committee. We do not discriminate due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state, or local law. We are an Equal Opportunity Employer.

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