Job Description
Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it's like to work at CNN, follow @WBDLife on Instagram and X!
Your New Role... The Programming Editor will help lead content programming and programming strategy across desktop, mobile web, app and off-platform for all Underscored content. The programming editor will collaborate with the managing editor and editorial director to understand content priorities and curate and optimize that content to drive user engagement, retention and revenue.
The ideal candidate must have a strong understanding of and experience with commerce content and how a topic, image and headline can be packaged together to create a cohesive and engaging experience for the audience, both on CNN.com and off platform. This role requires someone who is process-oriented and willing to try new things while remaining decisive and nimble. Proficiency in audience data tools and the ability to apply audience trends and behavior to programming choices are essential. This position reports to the managing editor and plays a key role in growing the Underscored audience, increasing engagement, repeat visitors and ultimately conversions.
Your Role Accountabilities... - Program and manage the CNN Underscored homepage and unique landing pages
- Write headlines and conduct A/B tests on headlines and photos for article promotion
- Work closely with editors to grow Underscored's audience, brand identity and reach across multiple platforms - both O&O and off-platform
- Monitor content performance and adjust tactics as needed to deliver business goals, using data to create benchmarks and strategies for measuring success and experimentation to regularly to boost traffic and conversion rates
- Oversee content programming on third-party platforms including Flipboard, Whatsapp, Apple News and others
- Communicate programming insights to key stakeholders, including performance on everything from PVs, CTRs, AOV and revenue and provide actionable, clear-cut recommendations to leadership
- Contribute ideas to the editorial team that will lead to new approaches to content
- Collaborate with internal cross-functional teams including business development, revenue insights, product, social media, newsletter and more
- Conduct competitive analysis, especially around tentpoles, and deliver insights and recommendations to editorial leadership
- Work with CNN section leads and personalization team to serve Underscored content across the CNN site, fostering integration within article and section pages
- Assist with forward planning by analyzing past performance and identifying key areas of growth
- Assist with training and onboarding team members as needed and work closely with associate programming editor
Qualifications & Experience... - 7+ years of journalism or marketing experience
- Strong ability to analyze data and share insights to inform editorial decision-making
- Experience working with Adobe Analytics, Parsely, Chartbeat and other analytic tools
- Flawless writing and text editing skills
- Excellent communication skills and news judgment
- Experience working in a CMS
- Experience managing audiences off-platform is a plus but not essential
- Ability to independently make editorial decisions while programming core platforms
- Proven ability to multitask and manage large projects
- Some weekend work required
How We Get Things Done... This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $56,980.00 - $105,820.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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