Senior Analyst, Search Marketing Job at Digitas, Chicago, IL

RmFHT1BkMm4rTm9DekV3WFZ2MklEcWZwMkE9PQ==
  • Digitas
  • Chicago, IL

Job Description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaigns Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the worlds leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

As a Senior Analyst, youll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), youll assist with the strategy, planning and reporting for Digitas clients.

  • Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
  • Building and presenting concise program readouts of performance towards key business metrics
  • Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
  • Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the clients strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

Qualifications

Were looking for strong, impactful work experience, which typically includes:

  • A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
  • Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
  • Strong client management and presentation skills
  • Expertise in managing numbers and proficiency in executing approved media buys
  • A firm pulse on the media marketplace and to provide insights into campaign results
  • A detail-oriented and organized approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Strong communication skills youre clear and thorough, yet concise
  • A passion for our industry, building relationships and a desire to contribute to a team
  • Exudes confidence and wont hesitate to connect with folks throughout the organization to get the job done right
Digitas

Job Tags

Work experience placement,

Similar Jobs

LifeBridge Health

Physician: 50/50 Hospitalist / Nocturnist Job at LifeBridge Health

 ...Wanted: 50/50 Hospitalist/NocturnistLifeBridge Health's Sinai Hospital, a nonprofit teaching hospital, is a regional medical campus for...  ...Hospitalist /Nocturnist to join our team.Seeking a highly engaged physician to join our Hospitalist & Nocturnist Teams - this is a 50/50... 

American Airlines

Ramp Service Agent Part Time Job at American Airlines

 ...Position beverage and luggage carts around the ramp area ~Works outdoors in various weather...  ...a day in the life of a Fleet Service Agent looks like! What you'll do (cont.)...  ...and noxious fumes Depending on your airport size, you may also do the following: De... 

University Health Associates

Physician - Nuclear Medicine Radiologist Job at University Health Associates

 ...Description: West Virginia University School of Medicine and the Department of Radiology seek a Nuclear Medicine radiologist (ranks available: Assistant...  ...information, please contact Erin Mills, Manager, Physician & Provider Talent Management, at ****@*****.***... 

PN Dispatch

Dispatch Service for Owner Operators/Fleets Job at PN Dispatch

 ...deliveries when it is within your control Submit proof of deliveries to your dispatcher in a timely manner Job Type: Independent Contractor - Owner Operators Schedule: You tell us when you want to be driving and when you want to be home, we make it happen! What... 

FlexJobs

PR Job at FlexJobs

Subscribe to FlexJobs today and gain access to 25,000 hand-screened remote, work from home, & flexible schedule job listings. FlexJobs makes it easier, faster, and safer to find a job that better fits your life with professional job opportunities from entry-level to executive...