OKX is seeking a seasoned Director of Email Marketing to lead our Lifecycle and CRM initiatives across the Americas. This individual will define and execute email strategy within Global Marketing, in alignment with broader business objectives, to support market expansion and engagement in a complex and fast-paced environment.
As a leader, you’ll be responsible for driving innovation in lifecycle marketing, developing a regionally relevant yet globally aligned messaging strategy, and leading a team in the execution of high-impact campaigns. You will partner cross-functionally with product, brand, and regional teams to shape how OKX engages millions of users.
Lead Americas Email & CRM Strategy: Define and own the email marketing vision, strategy, and roadmap for the Americas, aligned with global lifecycle goals and tailored to local market needs.
Drive Lifecycle Innovation: Evolve our CRM capabilities to deliver personalized, data-driven lifecycle journeys that increase user activation, retention, and LTV across all key Americas markets.
Executive Stakeholder Engagement: Serve as a senior point of contact for regional leadership, acting as a strategic advisor to ensure marketing initiatives support local needs.
Campaign & Program Ownership: Oversee the planning and execution of multi-channel lifecycle programs including onboarding, re-engagement, retention, and cross-sell efforts.
Creative & Editorial Oversight: Champion high-quality storytelling and messaging excellence across all lifecycle programs. Ensure consistency in voice, tone, and localization
Operational Leadership: Build and mentor a team of lifecycle marketers and CRM specialists; drive operational excellence, scalability, and adoption of best practices.
Cross-Functional Collaboration: Act as a strategic partner to product marketing, regional business units, analytics, and design teams to deliver cohesive, customer-centric experiences.
Performance Management: Develop robust testing strategies and KPIs to optimize impact. Use data to continuously refine content, targeting, segmentation, and timing.
15+ years of progressive experience in Email Marketing, CRM, or Lifecycle, ideally in fintech, crypto, or financial services
Demonstrated success in building and scaling CRM strategies in high-growth, fast-paced environments
Deep expertise in customer segmentation, marketing automation, and personalization
Proven track record leading cross-functional teams and large-scale programs with regional and global stakeholders
Strong understanding of CEFI and DeFi, with experience marketing within the crypto or exchange landscape
Exceptional storytelling and communication skills – both written and verbal – with a clear ability to articulate strategy to executive leadership
Experience managing internal and external creative teams, with a commitment to high-quality campaign execution
Analytical mindset with a data-first approach to decision-making; familiarity with tools like Braze, Salesforce, Iterable, or similar CRM platforms
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The salary range for this position is $171,000 - $300,000
The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
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