Media Planner Job at GYK, Boston, MA

RktDT1B0U2svOXdBelVNU1dmaUpCNmp1M3c9PQ==
  • GYK
  • Boston, MA

Job Description

The Integrated Media Planner is responsible for helping to drive media strategy, research and planning across key accounts, in addition to campaign creation and optimization. Working closely with the Associate Media Director and Media Supervisor, the Integrated Media Planner will make strategic recommendations for media spend allocation, see plans through to completion and ensure that campaigns are launched properly and optimized towards efficiency and effectiveness in achieving KPIs. The Integrated Media planner works closely with the Associate Media Director and participates in plan presentations to clients

 WHO YOU ARE

  • Positive, flexible, and curious
  • Self-starter looking to grow and take on new challenges
  • Excited about innovation in media and creative problem solving

 

LEADERSHIP

  • Responsible for staying on top of latest media trends, technologies and ad platforms and sharing information with larger team/educate; Must have a passion for exploring cutting edge media platforms
  • Must embrace uncertainty/change and thrive on the challenge of doing something new
  • Maintain the agency’s core values, professional standards
  • Develop and nurture media partner relationships

RESPONSIBILITIES

  • Work collaboratively with integrated media team across all traditional (TV, Radio, Print, OOH) and digital (programmatic, SEM, ecommerce, organic and paid social, influencers) media to support the development and execution of media plans by helping to:
  • Select media channels and make recommendations based on client campaign goals
  • Evaluate media kit information, client proposals and costs; Provide POVs
  • Negotiate rates and makegoods as needed
  • Develop and manage media flowcharts and budget allocation/reconciliation
  • Monitor campaign pacing and analyze/report on campaign performance with recommendations on inventory, channel and creative shifts; stay abreast of reporting schedules established using the Tableau dashboard to create client reports
  • Manage influencer relationships from discovery through delivery
  • Coordinate with creative and account services to schedule promoted posts and oversee community management on organic social content
  • Collaborate with account, production, and data/analytics teams for creative rotation and production team for deadlines and specs, along with media team for proper campaign set up and tracking
  • Participate in regular internal and client meetings
  • Proactively bring new ideas to solve media and creative challenges, both big and small

SKILLS & EXPERIENCE

  • 1+ years agency experience planning and buying digital channels with increasing responsibility (e.g., ad agency media department, media company or client side)
  • Strong attention to detail and analytical skills
  • Ability to maintain and meet client deadlines
  • In-depth knowledge of Meta Ads Manager, TikTok Ads Manager, and DCM.
  • Experience working with influencers directly or through a third party provider
  • Experience with Pinterest Ads, Snap Ads, Reddit Ads a plus
  • Knowledge of traditional planning and billing systems a plus
  • Microsoft Office (Outlook, Excel, PowerPoint)

 

 

Job Tags

Flexible hours, Shift work,

Similar Jobs

Amazon.com Services LLC

Electrical Engineer, Amazon Robotics Job at Amazon.com Services LLC

 ...DESCRIPTION Amazon is seeking a talented and motivated Electrical Engineer to work on system design, implementation and release to manufacturing. The ideal candidate will have extensive experience in system design, analog and digital circuit design, possess good communication... 

Waste Management

CDL Truck Driver - No Experience - Residential - 5000 Sign On Bonus - 2205287 Job at Waste Management

 ...Our drivers work hard and drive safe. Why should you apply? We invest in you!$5,000 Sign-On Bonus!!!! Great Pay (Based on experience) Be home every night and weekend Industry-leading health insurance 401(K) + company match Paid Vacation after 90 days... 

Sanford Health

Radiology Technologist (Straight Nights, Straight Weekends) Job at Sanford Health

 ...who are dedicated to the work of health and healing...  ...Falls, SD 57105, USA Shift: 12 Hours - Night Shifts Job Schedule: Full time Weekly Hours: 36.0...  ...qualifying full-time and part-time employees....  ...package to maintain a healthy home-work balance. For more information... 

Unifi

Airport Ramp Agent- KOA/ AS AM/ FT Job at Unifi

 ...records in connection with these responsibilities. Operates and/or drives motorized equipment, such as belt loaders, air start units, lift trucks, push back tugs, bag cart, lavatory cart, and deicers; or manually push and pull push carts and containers. Completes... 

XM Cyber

Senior Social Brand Manager Job at XM Cyber

As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity...